Financial Governance for the Trades

Stop Guessing.
Start Governing.

Budget Genius replaces static spreadsheets with a living, capacity-weighted budget engine. Real-time targets. Fair goals. Zero guesswork.

±5%

Forecast Accuracy

95%+

Achievable Days

Today's Budget
On Track

$14,318

Stretch Target

62% complete • 4 techs active

The Core Problem

Your Spreadsheet Is Lying to You

Traditional budgets fail because they're built on gut feel or simple division. They don't account for reality—and reality always wins.

Capacity Blindness

Static budgets ignore when techs call out or when PTO is scheduled. You're measuring against fiction.

73%

of targets missed due to scheduling gaps

Emotional Destruction

Splitting a $5M goal evenly across 12 months makes January feel like an impossible failure, crushing team morale.

2.5x

higher turnover in January

Leadership Delay

You don't know you're behind until the month is over and it's too late to fix it. Reactive, not proactive.

21

days average delay in budget insight

The Traditional Approach

"$5M ÷ 12 months = $416K/month"

This math ignores that January has fewer working days, half your team takes vacation in July, and your best tech just went on paternity leave. It's fiction dressed up as planning.

MonthTargetActualGap
Jan$416K$312K-$104K
Feb$416K$389K-$27K
Mar$416K$445K+$29K

Warning: Your team hit 90% of realistic capacity but "failed" on paper.

"If it doesn't reflect real-world capacity, it isn't a budget—it's a wish."

ROI Calculator

What Is Your Broken Budget Really Costing You?

Adjust the sliders to match your business. See exactly how much revenue you're leaving on the table.

Your Business Profile

Annual Revenue
$2.0M
$500K$10M
Number of Technicians
8
2 techs50 techs
Days Techs "Give Up" / Month
3

Days when your techs mentally check out because they've already "missed" their number. They stop upselling, skip the extra call, or coast through jobs.

0 days10 days
Hours on Budgeting / month
10h

Total hours per month you or managers spend updating spreadsheets, adjusting targets, running reports, or discussing "the numbers."

0 hours40 hours

Your Annual Hidden Cost

$233,200

That's $19,433/month lost to broken budgeting

Cost Breakdown

Lost revenue from morale damage
$115,200
Missed recovery from delayed insights
$100,000
Management time value
$4,800
Reduced turnover costs
$13,200
Stop the bleeding

Budget Genius pays for itself in the first week.

Ready to take control?

Stop guessing. Start governing your revenue with precision.

The Solution

Three Tiers of Controlled Success

Budget Genius isn't just a reporting tool—it's a financial governance system. We don't give you one target. We give you three levels of success.

A

Natural

Stability Mode

Your expected landing point based on 3–5 years of historical consistency. This is the floor—the number you should hit with normal effort.

Example Daily Target

$12,450/day

Historical baselinePredictable outcomesRisk-managed targets
B

Stretch

Growth Mode

A disciplined, capacity-aware "push" goal that supports performance bonuses. Achievable with focused execution—not fantasy.

Example Daily Target

$14,318/day

Growth-orientedBonus triggersCapacity-weighted
C

Hero

Expansion Mode

The dream-goal scenario for peak efficiency. When you hit this, it justifies the big moves: company trips, major reinvestment, expansion.

Example Daily Target

$16,200/day

Company tripsMajor reinvestmentPeak performance
Smart escalation between tiers
Historical Intelligence Engine

The Engine Learns From Your Past

Budget Genius isn't guessing. It's analyzing years of your actual performance data to create budgets rooted in your business's unique DNA.

01

Connect

Securely connects to ServiceTitan, QuickBooks Online, or CSV exports to pull your data.

02

Clean & Analyze

Removes outliers, flags anomalies, and identifies key trends that reveal your true patterns.

03

Find Your DNA

Analyzes 3-5 years of data, pairing months to find your business's true DNA and seasonality.

04

Generate Budgets

Outputs capacity-weighted, fair targets your team can actually hit.

What The Engine Discovers

+8.2%

Growth Rate

Your natural organic momentum

Mapped

Seasonality

Per-month weight patterns

$4,280

Rev/Tech

True productivity baseline

87%

Consistency

Your predictability score

Key Features

Ruthless Math, Simple Interface

We make the complex math invisible so you can focus on leading. Under the hood, Budget Genius is constantly working to keep your targets fair, achievable, and motivating.

Capacity Weighting

Real-time sync

Our engine pulls live schedule data from your CRM to adjust goals daily based on who is actually working. No more fantasy targets built on full staffing that never happens.

Midday Rebalancing

Auto-adjust

If performance deviates by ±15% by noon, the system automatically recalculates remaining targets to preserve fairness and prevent burnout. No human intervention needed.

Escalation Logic

Never plateau

Success should never stall. When you smash a goal, the system prompts a redefinition of targets so your team always has a "carrot" to chase. Growth becomes automatic.

Momentum States

Clear signals

Get instant decision permission with status indicators that tell you exactly when to invest, hold, or protect. No more guessing if you can afford that hire.

Momentum States Dashboard

Instant decision permission at a glance

Fragile

Protect cash, avoid aggressive spending

Hold tight

Stable

Hold course and stay disciplined

Maintain

Strong

Reinvestment and bonuses allowed

Invest

Ready to take control?

Stop guessing. Start governing your revenue with precision.

Daily Goal Engine

Every Morning. Every Tech. Fair Goals.

Level 3 (Performance Mode) delivers personalized A/B/C goals to each eligible tech and salesperson automatically every morning—based on math, not gut feelings.

How Daily Goals Are Calculated

Remaining Annual Budget

How much is left to hit your yearly targets

Remaining Workdays

Days left in the period, accounting for holidays

Today's Active Capacity

Who is actually working today (from CRM)

Performance Momentum

Are you ahead or behind? Goals adjust accordingly

Goals are math-driven, capacity-weighted, fair, transparent, and non-arbitrary.

Budget Genius • 6:30 AM

Your Daily Goals Are Ready

MR

Mike Rodriguez

HVAC Technician • Tuesday, Dec 17

ABaseline Goal
$2,850
BStretch Goal
$3,420
CHero Goal
$4,100
Team MomentumStrong (+8% MTD)

Dual Views

Complex math, simple clarity

Math should be invisible to the user but ruthless underneath. Everyone sees exactly what they need—nothing more, nothing less.

Manager Dashboard

Current Pacing

82%

Month-End Forecast

$512,450

Risk Alert

Pacing -18% vs. Target — Midday Recalculation Triggered

Technician App

Today's Target

$1,854

$075% complete$1,854

Your target is based on 6 technicians active today

Admin Control Plane

Budget Tier Growth Rates

Natural+5%
Stretch+15%
Hero+40%

Active Company Tier

Automation

Midday Rebalancing
Escalation Logic

Full Control

Your hand on the tiller

We provide ruthless math, but you always have the final say. The system works within your process, not against it.

Budget Tier Settings

Set your Natural, Stretch, and Hero growth percentages with precision.

Active Tier Toggle

Switch the company's active goal mid-month with instant recalculation.

Fairness Guardrails

Configure ceilings, floors, and new hire ramp curves to protect your team.

Schedule Overrides

Manually adjust for holidays, events, or last-minute staffing changes.

AI-Powered Intelligence

Your Strategic Co-Pilot

The AI Planner turns complex data into clear, actionable advice. No more spreadsheet analysis paralysis—just answers.

Weekly strategic briefings include:

Executive Summary

Where you stand vs. all three budgets

Suggested Actions

Data-driven recommendations

Risk Warnings

Proactive staffing alerts

Opportunity Alerts

Demand predictions

AI Planner — Week 2 Briefing

Executive Summary

You are currently pacing +8% ahead of your Stretch Budget for the month. Team B is consistently outperforming.

Suggested Actions

Recommend rebalancing Q4 targets to shift focus to high-margin service calls. Current capacity supports 12% growth.

Risk Warnings

Staffing levels for next week are 15% below capacity needed to hit the Hero Budget. Risk of burnout is elevated.

Opportunity Alerts

Seasonality data suggests a 20% spike in demand in 3 weeks. Recommend pre-scheduling marketing campaigns now.

Powered by AI
Enterprise-Safe & Payroll Compliant

Gamification ≠ Payment. Your Payroll Stays Clean.

Budget Genius tracks performance and calculates incentives—but never touches money. All payouts flow through your existing payroll system.

Earnings Ledger

Immutable per-tech tracking

Every earned incentive is logged with full audit trail. Techs can view their earnings but cannot edit.

Mike Rodriguez — December 2024

Dec 17B$85
Approved
Dec 16C$150
Approved
Dec 15A$50
Exported
Dec 14B$85
Paid
Immutable after export • Full audit trail

What Budget Genius Does

  • Calculates daily A/B/C goals
  • Tracks performance against goals
  • Logs earned incentives per tech
  • Provides full audit trail
  • Exports payroll-ready data

What Budget Genius NEVER Does

  • Pay money directly
  • Issue gift cards
  • Handle cash
  • Process payments
  • Replace payroll

Payroll Admin Export

Export incentives as CSV/API categorized as Bonus, Incentive, or Commission. Compatible with:

QuickBooksADPPaylocityGustoServiceTitan

Payroll remains the system of record for taxation and payment.

Budget Genius is performance accounting only—enterprise-safe with no shortcuts.

What Winning Looks Like

Real Metrics. Real Clarity.

±5%

Forecast Accuracy

Know exactly where you'll land

95%+

Achievable Days

Targets that match reality

Same Day

Deviation Alerts

No more end-of-month surprises

Behavioral Impact

Technician Buy-In

When goals feel fair and achievable, your team actually chases them. No more eye rolls at impossible targets.

Reduced Burnout

Impossible days are eliminated. Your best people stay longer because the system respects their reality.

Business Results

Revenue Predictability

Know where you'll land—and still have time to change it. No more end-of-month surprises.

Margin Stability

Smooths volatility from staffing and demand swings. Your P&L becomes predictable.

Ready to take control?

Stop guessing. Start governing your revenue with precision.

Built for Your Team

Everyone knows what they're running for

Budget Genius brings the "outside field into the office" mindset so everyone—from owner to newest tech—knows exactly what they are running for today.

For Owners

Predictive clarity and same-day pace detection

Eliminate end-of-month surprises. Know exactly where you stand—today. Get real-time P&L visibility, predictive cash flow insights, and strategic decision triggers.

Real-time P&LCash flow insightsSame-day detection

For Managers

Manage forward, not backward

Automated rebalancing and fairness guardrails. Lead with confidence instead of scrambling.

For Technicians

Clear, fair goals tied to your schedule

No more impossible days. No more targets that ignore your reality. Personalized daily targets, schedule-aware goals, fair performance metrics, and a clear path to bonuses.

AI-Driven Onboarding

Zero Manual Setup. AI Does the Work.

Connect your systems with secure OAuth. AI maps your data. You confirm with checkboxes. Done.

OAuth • Read-Only • No Credential Storage

CRM Integration

Connect your field service software

ServiceTitanJobberHousecall ProFieldEdgeService Fusion

Data Pulled Automatically:

  • Tech roster (active / inactive)
  • Schedules (who is working today)
  • Job counts & revenue by tech
  • Historical performance
  • Sales roles (tech vs salesperson)

Financial Systems

Connect your accounting & payroll

QuickBooks OnlineADPPaylocityGustoOracle / NetSuite

Data Pulled Automatically:

  • Chart of accounts
  • Revenue history
  • Payroll categories
  • Pay periods

AI Does the Heavy Lifting. You Just Confirm.

Our AI analyzes your connected systems and suggests the right configuration. No typing. No spreadsheets.

AI Suggestions

Mike Rodriguez — HVAC TechInclude
Sarah Kim — HVAC TechInclude
James Thompson — SalesInclude
Admin User — ExcludeExcluded

No manual data entry. Just check the boxes and you're live.

Profit Wizard

Feeds historical revenue and overhead data to establish your accurate baseline.

TradeGames

Powers leaderboards and competitions with your active-tier budget targets.

Payroll Export

CSV/API exports compatible with QuickBooks Payroll, ADP, Paylocity, Gusto & more.

Built by a Contractor

"We don't come from business, man. We are laborers."
HVAC Technician

35 Years in the Trenches

Licensed General Contractor • 4 States

Budget Genius was born from decades of lived pain. It was designed to solve the three core problems every contractor faces: Budget, Overhead, and Pricing.

"We don't come from business, man. We are laborers."

"Paycheck to paycheck scraping by, trying to make payroll, not paying myself, fighting with my wife."

"A defeated guy will not run for you."

"I cannot believe this ain't been done."

"I watched great companies miss targets not because they lacked effort, but because their budgets lied to them. I built Budget Genius to pay it back to the trades—providing the truth I wish I had 20 years ago."

Our Non-Negotiable Rules

NO Static Budgets
NO Impossible Days
NO Emotional Math
NO Owner Blind Spots

If it doesn't improve fairness, increase predictability, and reduce stress— it does not belong in Budget Genius.

The Final Doctrine

Budget Genius is NOT a reporting tool.

It is NOT a forecast.

It is NOT a spreadsheet.

It is a living system that aligns targets to reality, escalates success intelligently, and gives service businesses the control they've never had— without adding complexity.

Budget Genius is enterprise-safe financial governance infrastructure that converts annual budgets into daily execution—with payroll-compliant incentives and zero manual setup.

Simple, Transparent Pricing

Three Levels. One Mission.

Start with the foundation. Scale when you're ready. No surprises.

Level 1

Legacy Budget

$399/year

Create a true, accurate baseline budget using real data—no automation, no dashboards.

  • Legacy / Natural Budget
  • Growth / Stretch Budget
  • Epic / Unicorn Budget
  • Annual → Monthly → Daily math
  • Capacity-aware targets
  • Owner-grade report (PDF)

Not included

  • Live tracking
  • Automation
  • Tech or salesperson access

Level 2

Living Budget

Requires Level 1

$229/month

Turn your static budget into a living, continuously governed system.

  • Everything in Level 1
  • Ongoing budget recalculation
  • Tracking vs Legacy / Growth / Epic
  • Days elapsed & remaining adjustments
  • Missed days & staffing changes
  • Forward visibility (ahead/behind)
  • Management-only access

Not included

  • Tech gamification
  • Daily goals for field staff

Level 3

Performance Mode

Requires Level 2

$79/tech/month

Translate your budget into daily execution at the technician/salesperson level.

  • Everything in Level 2
  • Daily A / B / C goals per tech
  • Goals delivered automatically each morning
  • Capacity-weighted fair targets
  • Performance momentum tracking
  • Gamification tied to earned incentives
  • Full payroll-compliant tracking
  • Earnings ledger (immutable)

Important: Gamification ≠ Payment

Budget Genius calculates goals, tracks performance, and logs earned incentives. It never pays money, issues gift cards, or handles cash. All payouts flow through your existing payroll system.

30-Day Money-Back Guarantee

If Budget Genius doesn't transform your financial clarity, we'll refund every penny.

Ready to Stop Guessing?

Join the trades businesses that have replaced hope with precision. Budget Genius gives you the financial clarity you deserve—so stress isn't your KPI.

Setup in under 10 minutes
30-day money back guarantee
35+ years of industry experience